Technical SEO Optimisation
What Google can't crawl, Google can't rank. Let's fix that.
You've got a solid website. Good content. Decent design. You're doing the right things. So why aren't you showing up where you should on Google?
In most cases, the answer is underground. Technical SEO issues — slow load times, broken crawl paths, duplicate content, missing schema, incorrect redirects — are invisible to a human visitor but completely visible to Google. And they're quietly costing you rankings every single day.
Leadlinks runs a full technical audit of your website and fixes what's genuinely hurting your performance. Not a 40-page report you'll never act on — a clear priority list with explanations a business owner can understand, and a team that gets it done.
What Is Technical SEO and Why Does It Matter?
Technical SEO is the foundation everything else sits on. It's the process of making your website accessible, understandable, and trustworthy to search engines. Without it, your content strategy and link building efforts are building on sand.
You can write the best service page in your industry. But if Google's crawler hits a dead end on your site, or your page takes 8 seconds to load on mobile, or you have duplicate title tags confusing the algorithm — that content might as well not exist.
Technical SEO fixes the invisible problems that prevent an otherwise good website from being seen, trusted, and ranked. It's not glamorous. But it's the difference between a website that performs and one that just sits there.
Real Example: From Crawl Errors to Page One in 10 Weeks
The situation
A Melbourne professional services firm had been publishing quality content consistently for two years. Real expertise. Good writing. But organic traffic was completely flat.
What we found
What we did
Result: Organic traffic up 178% in 10 weeks.
Common Technical SEO Mistakes That Kill Rankings
Ignoring Core Web Vitals
Google uses page experience as a direct ranking factor. Sites with slow load times or layout shifts are penalised. Most business owners have no idea their site is failing these tests.
Publishing duplicate content without canonical tags
Products on multiple URLs, printer pages, filter parameters — all confuse Google. A canonical tag tells Google which version to rank.
Accidentally blocking pages in robots.txt
We regularly find clients whose robots.txt file is blocking entire service directories from being crawled. Google cannot rank what it cannot read.
No structured internal linking strategy
Random internal links don't pass authority effectively. A deliberate structure tells Google which pages on your site matter most.
Migrating a site without redirects
Every changed URL without a redirect is a broken path. Migration mistakes alone can wipe out years of SEO progress overnight.
Technical SEO Checklist — Is Your Site Healthy?
Run Through This Before Your Next Campaign
